Richmond American Homes http://www.richmondamerican.com view photos

As Richmond American Homes have stayed true to its brand, homebuyers have stayed true to the builder.

Home builders around the country know that it’s not easy building and selling in today’s market. However, with 165,000 under its belt within the last 40 years, Richmond American Homes is using its experience to build and sell with ease.

Pulling in over $844 million in 2011, the home builder has a few tricks up its sleeve to keep a competitive edge on the market. “The way I see it, we have three major competitive strengths. First, we’re innovating and finding ways to provide more value for the customer… Second, we’ve maintained a financial support that ranks us among the best in our industry… Third, and this is the most fundamental of our advantages: We’ve stayed true to our brand. That’s our key competitive edge and it’s helped us through several housing downturns,” explained David Mandarich, President and COO at Richmond American Homes. Those three mentioned strengths helped the company close 2,762 homes and 2,887 net orders last year.

While the recession has been a challenge for all, Richmond American Homes has used it as a mere speed bump, adapting to meet the demand of the time. Last year, the builder began maximizing the value and livability of all our floor plans, adding flexible space by: opening up the kitchen and entertaining areas, providing more storage, upgrading our included features and eliminating less-used areas. 2011 Also proved to be beneficial for the builder as it used this time as an opportunity to expand. The company acquired SDC Homes, expanding it into the Seattle-Tacoma area. “This year, we hope to gain momentum there to maintain a solid footprint in the other markets we serve,” explained the company’s president.

At the end of 2011, Richmond American Homes’ cash investments exceeded $850 million leading it into a promising 2012, as the company started with a 26 percent year-over -year increase in active community counts and plans to look for new opportunities throughout the nation.