How Gen Z Will Write New Rules for Homebuying
As Gen Z begins to enter the housing market in greater numbers, their approach is poised to reshape traditional homebuying norms. Tech-savvy, financially cautious, and socially conscious, this generation is leveraging online tools and social media to research properties, compare mortgage options, and even attend virtual open houses. Many are also prioritizing affordability and flexibility over square footage or prestige, often seeking smaller homes in up-and-coming neighborhoods or opting for fixer-uppers they can personalize over time.
However, Gen Z faces unique challenges, including high student loan debt, rising home prices, and limited inventory in affordable price ranges. These hurdles are prompting a shift toward co-buying with friends or family, exploring rent-to-own models, and favoring financial transparency from real estate professionals. With these trends, Gen Z isn’t just entering the market—they’re redefining it, creating a new rulebook focused on digital convenience, affordability, and long-term value.