-

Cotality Chief Economist explains ‘geographic split’ in mid-2026 housing market
Cotality released its July 2026 U.S. home price insights report on July 7, 2026. According to the report, the U.S. housing market is building momentum. Following a steady two-year slowdown, home price appreciation accelerated in May, ticking up to an annual pace of 0.8% from April’s 0.6%. This acceleration indicates that beneath a seemingly frozen surface, local demand is aggressively testing the constraints of elevated mortgage rates.
“The U.S. housing market in mid-2026 remains firmly entrenched in a geographic split, shaped fundamentally by an affordability gap and a wealth gap that continues to divide buyers across the nation,” said Cotality Chief Economist Dr. Selma Hepp.
The report found an interesting shift in one of the nation’s housing markets. The West Coast landscape is being propelled by AI investments and newly minted tech wealth. San Francisco’s three-month metric reveals a striking reality: A staggering 7.6% of its 8.9% annual growth occurred in the last 90 days alone.
“What we are witnessing is a profound segmentation of opportunity,” said Hepp. “Buyers who are well-insulated from mortgage rate volatility, bolstered by substantial accumulated home equity and robust wealth gains, are continuing to look at high-value regions like San Francisco, driving a strong near-9% annual rebound in a market that remains fundamentally healthy and structurally undervalued relative to long-term income baselines.”
-

Home building employment concentrated in rural markets
According to the National Association of Home Builders’ Home Building Geography Index (HBGI), residential construction is playing a larger role in rural and suburban markets. Among the seven HBGI categories, non-metro/micro counties recorded the highest concentration of residential construction employment.
NAHB’s analysis of county-level data shows that the industry’s employment footprint is particularly large in rural and smaller-market counties, where home building accounts for a greater share of total employment than it does nationally. Large metro core counties are showing relatively lower employment concentration due to their more diversified economies, which are less dependent on home building activity.
-

D.R. Horton to build nearly 200-home subdivision in Virginia
D.R. Horton is set to build a 195-home subdivision on a 265-acre lot in Goochland, Va. The homes will average between 3,000 and 4,000 square feet on lots that range from 1 to 5 acres. Goochland supervisors approved plans for the Rural Hill on the James in 2021.
“They saw that there was a huge shortage of land in the region,” said Long & Foster Real Estate Kyle Yeatman. “D.R. Horton wanted the project the most. They thought that this would probably be the biggest subdivision that Goochland maybe ever approves, so they wanted to get their hands on it.”
The phased development will consist of four sections, the first of which will consist of 66 homes on smaller lots, served by county water and sewer. Subsequent phases will involve larger lots that will connect to county water and use septic systems.
Developer and real estate agent Kyle Yeatman said the five years since the board approved zoning for Rural Hill have been spent securing easements around the property, adding land and working with county staff on other aspects of the project. Yeatman said that D.R. Horton will take over the project once it completes its land purchase, which is scheduled to close in July.
-

Mortgage rates average 6.43%
Freddie Mac released the results of its Primary Mortgage Market Survey on July 2, 2026, showing the 30-year fixed-rate mortgage (FRM) averaged 6.43%.
“The 30-year fixed-rate mortgage eased slightly this week, averaging 6.43%,” said Sam Khater, Freddie Mac’s Chief Economist. “With rates at a seven-week low and purchase demand continuing to edge higher, it’s an encouraging sign as prospective homebuyers respond to modest improvements in affordability.”
As of July 2, 2026, the FRM decreased from the week before, when it averaged 6.49%. A year ago at this time, the 30-year FRM averaged 6.67%. Meanwhile, the 15-year FRM averaged 5.79%, down from when it averaged 5.84%. A year ago at this time, the 15-year FRM averaged 5.80%.
-

Backyard features homebuyers want in 2026
Homeowners now treat outdoor spaces like functional extensions of the house, packed with purpose, comfort and long-term value. When scanning listings, homebuyers look for backyard features that offer more than looks; they look for performance, resilience and year-round usability.
This year has seen a rise of climate-resilient backyard design. Designers are responding by introducing heat-tolerant plants, permeable surfaces and shade-first layouts that keep outdoor spaces usable longer. Smart plant groupings now replace random flower beds with intentional ecological zones. Gardeners mix native shrubs, deep-rooted grasses and drought-resistant perennials to stabilize soil and reduce watering needs.
Water efficiency now plays a large role in potential buyers’ decisions. Homebuyers are increasingly asking how a property manages irrigation, runoff and seasonal drought conditions. Smart irrigation systems answer those concerns with soil sensors, weather tracking and precision watering schedules.
-

Award-Winning, Elevated Living
North River Ranch, developed by Neal Land & Neighborhoods, represents a fresh approach to developing a master-planned community in Southwest Florida. Located in Parrish, the project continues to expand across multiple phases of development.
On May 26, 2025, the community celebrated the grand opening of a new neighborhood, Crescent Creek, with both single-family detached homes, townhomes and two-story villas with rear garages. The developer plans for the community to host approximately 6,000 single-family homes, villas, townhomes and multi-family residences across the 2,640 acres full of community amenities for both engagement and entertainment.
The community received a Silver Award from the Best in American Living Awards (BALA) in the category of Best Single-Family Community from the National Association of Home Builders.
“Receiving recognition from BALA is especially meaningful because it reflects the intentional, thoughtful design and collaborative vision behind North River Ranch,” said John A. Neal, President of Neal Land & Neighborhoods. “From the beginning, the goal was to create a master-planned community where architecture, land planning, amenities and the natural environment work together cohesively to shape an elevated living experience.”
Diving into Development
In 2013, Neal founded the company with a vision to create innovative, master-planned communities that shape how people live and connect. The primary goal was to integrate residential living with high-quality lifestyle amenities and long-term economic growth.
“We create tomorrow’s neighborhoods through smart design and meticulous execution; neighborhoods that are both visually compelling and highly functional for the way people live,” said Neal.
The developer approaches community development from a holistic perspective, focusing on the overall neighborhood’s lifestyle and functionality rather than a single home. Neal Land & Neighborhoods recalled the challenge of developing new models for homes for master-planned, daily living in an emerging market, all while striving for infrastructure improvements and economic growth. On top of this, the developer worked closely with the builders, architects and engineers to preserve the community’s native landscape.
For North River Ranch, Neal Land & Neighborhoods worked with several homebuilders and designers, including Homes by WestBay, Cardel Homes Florida, Neal Communities, Pulte Homes and David Weekley Homes. With over 30 possible floor plans, new homes in the community range in size from 1,433 to 3,518 square feet and in price points from $300,000 to over $1 million.
Booth Design Group based the community’s architectural design to feel authentic to the way people live, from lighting aesthetics to on-site planning. Looney Ricks Kicks conceptualized and designed the community’s prominent amenities, including the 12-acre Camp Creek Clubhouse and Headwaters Swim Center.
Neal Land & Neighborhoods envisioned the community to function as a “city-within-a-city,” blending residential neighborhoods with educational centers, retail stores and healthcare facilities so residents have access to life necessities without venturing too far from the comfort of their home.
Elegant and Functional
Tucked into the southwest of the community is the Longmeadow neighborhood, with new homes by Pulte Homes, Homes by WestBay and Cardel Homes.
Homes by WestBay designed the single-family model homes with both traditional and luxurious elements. The homes range from 2,533 to 3,518 square feet, featuring three to five-bedrooms and three to five-bathrooms. The homes come in both one and two-story options as well as a three-car garage.
With a neutral color palette inspired by modern contemporary design, the homes’ interiors inspire a high-class lifestyle. The marble kitchen island is accented with dark, wooden cabinetry. An open layout between the kitchen and the living room allows for functionality of movement without sacrificing the elegant design. An opalescent dual-vanity with hidden storage features gives the bathroom a resort-spa-like feel.
Floor-to-ceiling windows and a glass-patio-covered pool overlook the lake, making the backyard feel like a lakeside vacation home.
Coastal Design
Next to Longmeadow is the Wildleaf neighborhood, featuring homes from Neal Communities. The builder’s single-family homes range from 1,533 to 2,400 square feet, with two to four-bedrooms, two to three-a-half bathrooms and two to three-car garages. These homes also come in one and two-stories.
The homes’ grey and white color palette inspires coastal living, amplified by sliding doors that lead to an open patio at the lake’s edge.
Sleek finishes and appliances accent the kitchen. The white cabinetry pairs beautifully with the pristine, white marble island and countertops.
Each of the model homes’ exteriors reflect the unique style of the individual builder while blending into a cohesive, community design; a credit to the planning and development of North River Ranch.
Photos courtesy of Neal Land & Neighborhoods.
By Taylor Moore. She is the Assistant Editor at Builder and Developer and can be reached at taylor@builder.media.
Exclusive Feature
-
Meghan Billings Builds with Purpose
Meghan Billings’ interest in residential construction came unexpectedly. When she set out to build her custom home, her contractor fell ill. Instead…
by
-

Alaska modernizes its legislation on interior designers
Alaska passed House Bill (HB) 314, to institute a protected title and regulation for qualified interior designers. The bill also creates a registration pathway for formal recognition through the Board of Architects, Engineers and Land Surveyors.
The legislation was heavily supported by the American Society of Interior Designers and its Consortium for Interior Design.
Alaska is now the 31st state to enact reasonable regulation of the profession, following Idaho in March.
“Today’s action marks an important milestone for Alaska and for the future of the design profession,” said Khoi Vo, president and chief executive officer, ASID. “HB 314 recognizes the education, experience and examination standards that qualified interior designers meet and ensures they can contribute more fully to the design and construction process. This legislation supports public safety, strengthens professional practice and creates new opportunities to serve communities across Alaska.”
Exclusive Feature
-
Breaking Barriers and Building Better
Announced on May 31, 2026, Berkshire Hathaway will acquire homebuilding giant Taylor Morrison for $8.5 billion. The all-cash transaction values Taylor Morrison…
by
-

Mortgage rates average 6.52%
On June 11, 2026, Freddie Mac released the results of its Primary Mortgage Market Survey, showing the 30-year fixed-rate mortgage reached an average of 6.52%.
“The 30-year fixed-rate mortgage averaged 6.52% this week,” said Sam Khater, Freddie Mac’s Chief Economist. “Stronger employment momentum has helped existing home sales reach a five-month high. Importantly, we’re seeing homebuyers look past the short-term rate fluctuations and actively enter the market, signaling renewed confidence in homeownership opportunities.”
The most recent 30-year FRM reached a 6.52% average, up from last week’s 6.48%. A year ago at this time, the 30-year FRM averaged 6.84%. Meanwhile, the 15-year FRM averaged 5.84%, up from last week’s average of 5.79%. A year ago at this time, the 15-year FRM averaged 5.97%.
-

Industry legends honored with National Housing Center Awards
Several industry leaders were honored for their contributions to the housing industry during the National Housing Center Awards Ceremony on June 13, 2026, in Washington, D.C. The ceremony recognized the 2026 inductees to the National Housing Hall of Fame and the recipients of the Exemplary Service to Home Building Award.
Thomas Bozzuto and Laurie Goodman were among the National Housing Hall of Fame inductees. Bozzuto redefined the standards for building and managing homes, provided thought leadership on housing policy and has been an advocate for sustainable development. Goodman, who founded the Housing Finance Policy Center at the Urban Institute, spent more than 30 years primarily focused on mortgage market research and analysis.
The 2026 Exemplary Service to Home Building Award recipients were Marvin “Jerry” Carter Jr. and Edward “Eddie” Martin Jr.
-

21st Century ROAD to Housing Act advances to Senate
The 21st Century ROAD to Housing Act has reached the Senate. The bill aims to solve the national affordable housing shortage by increasing supply, easing regulatory burdens and modernizing outdated U.S. Department of Housing and Urban Development programs.
On May 22, 2026, the U.S. House of Representatives approved an amendment to the bill that would have removed a build-to-rent sales provision that would have hurt affordability and reduced much-needed housing supply. The National Association of Home Builders (NAHB) led the push to remove the provision and has been an active supporter of the bill.
“NAHB congratulates congressional leaders for reaching a bicameral and bipartisan agreement to move forward a final version of the 21st Century Road to Housing Act,” said Bill Owens, NAHB chairman, a home builder and remodeler from Worthington, Ohio. “This landmark legislation would expand housing opportunities for buyers and renters, strengthen homeownership and help tackle the affordability challenges facing communities nationwide. It’s time for Congress to move this historic housing package across the finish line.”
-

May 2026 Luxury Housing Market Report
Luxury home prices across the U.S. reached $1,283,432 in May 2026, despite year-over-year declines continuing at -1.4%. The pace of annual softening has pulled back considerably from the 5%-plus drops seen in early 2025, suggesting an uptick in the national luxury housing market.
Among tracked luxury metros, Minneapolis and Boise City, Idaho, have fully surpassed their pandemic-era peaks as of February, at 5% and 4.2%, respectively. The composition of the top 10 luxury markets was unchanged from April, with the same 10 appearing in slightly different order.
Year over year, Naples-Marco Island, Fla., at 4.3%, and Crestview-Fort Walton Beach-Destin, Fla., at 3.2%, were the only markets on the list with positive annual price growth.
Exclusive Feature
-
A Masterclass in Bespoke Texan Building
Keechi Creek Builders stuns with regional vernacular architecture and interior design Decision Drive from Keechi Creek Builders charms with its remarkable attention…
by

















































































