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Builder confidence remains soft
According to the National Association of Home Builders/Wells Fargo Housing Market Index (HMI), builder confidence in the market for newly built single-family homes fell two points to 34 in July, down from an upwardly revised reading of 36 in June. Economic uncertainty and persistent affordability challenges driven by rising material prices, high land costs and elevated mortgage rates continue to weigh on the market.
However, the newly enacted 21st Century ROAD to Housing Act is a positive step that will help expand housing supply and lower overall housing costs. While more policy changes are needed at the state and local levels, the recently passed legislation is expected to boost builder confidence.
The latest HMI survey also revealed that 37% of builders cut prices in July, up from 35% in June and 32% in May.
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Cotality Chief Economist explains ‘geographic split’ in mid-2026 housing market
Cotality released its July 2026 U.S. home price insights report on July 7, 2026. According to the report, the U.S. housing market is building momentum. Following a steady two-year slowdown, home price appreciation accelerated in May, ticking up to an annual pace of 0.8% from April’s 0.6%. This acceleration indicates that beneath a seemingly frozen surface, local demand is aggressively testing the constraints of elevated mortgage rates.
“The U.S. housing market in mid-2026 remains firmly entrenched in a geographic split, shaped fundamentally by an affordability gap and a wealth gap that continues to divide buyers across the nation,” said Cotality Chief Economist Dr. Selma Hepp.
The report found an interesting shift in one of the nation’s housing markets. The West Coast landscape is being propelled by AI investments and newly minted tech wealth. San Francisco’s three-month metric reveals a striking reality: A staggering 7.6% of its 8.9% annual growth occurred in the last 90 days alone.
“What we are witnessing is a profound segmentation of opportunity,” said Hepp. “Buyers who are well-insulated from mortgage rate volatility, bolstered by substantial accumulated home equity and robust wealth gains, are continuing to look at high-value regions like San Francisco, driving a strong near-9% annual rebound in a market that remains fundamentally healthy and structurally undervalued relative to long-term income baselines.”
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Home building employment concentrated in rural markets
According to the National Association of Home Builders’ Home Building Geography Index (HBGI), residential construction is playing a larger role in rural and suburban markets. Among the seven HBGI categories, non-metro/micro counties recorded the highest concentration of residential construction employment.
NAHB’s analysis of county-level data shows that the industry’s employment footprint is particularly large in rural and smaller-market counties, where home building accounts for a greater share of total employment than it does nationally. Large metro core counties are showing relatively lower employment concentration due to their more diversified economies, which are less dependent on home building activity.
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Lennar approved on 2,360-home Florida development
Lennar, one of the nation’s largest homebuilders, just received the thumbs-up on its 2,360-home Everlands West development from the Palm Bay City Council. The project is noted as one of the most ambitious residential projects for the city in recent memory. Lennar plans to build an estimated 1,600 single-family homes and 760 multi-family homes.
The project is especially interesting given the city’s new investment in the area, planning to devote around $19 million for water and sewer infrastructure investments. Full build-out for the Everlands West development is expected to reach completion in 2036. The project continues Lennar’s presence in the Palm Bay market, with five currently active communities.
“Both the existing and proposed future land use designations allow for significantly higher residential densities than what’s being proposed with this community, said But even with the flexibility, this project is being designed at just a low overall density of 1.96 dwelling units an acre. In addition, the plan preserves over 310 acres of wetlands in conservation areas, helping maintain that natural character of the site.”
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D.R. Horton to build nearly 200-home subdivision in Virginia
D.R. Horton is set to build a 195-home subdivision on a 265-acre lot in Goochland, Va. The homes will average between 3,000 and 4,000 square feet on lots that range from 1 to 5 acres. Goochland supervisors approved plans for the Rural Hill on the James in 2021.
“They saw that there was a huge shortage of land in the region,” said Long & Foster Real Estate Kyle Yeatman. “D.R. Horton wanted the project the most. They thought that this would probably be the biggest subdivision that Goochland maybe ever approves, so they wanted to get their hands on it.”
The phased development will consist of four sections, the first of which will consist of 66 homes on smaller lots, served by county water and sewer. Subsequent phases will involve larger lots that will connect to county water and use septic systems.
Developer and real estate agent Kyle Yeatman said the five years since the board approved zoning for Rural Hill have been spent securing easements around the property, adding land and working with county staff on other aspects of the project. Yeatman said that D.R. Horton will take over the project once it completes its land purchase, which is scheduled to close in July.
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Mortgages average 6.49%
According to Freddie Mac’s Primary Mortgage Market Survey, released on July 9, 2026, the 30-year fixed-rate mortgage (FRM) averaged 6.49%. This report demonstrates that the FRM has remained relatively unchanged.
“The 30-year fixed-rate mortgage averaged 6.49% this week,” said Sam Khater, Freddie Mac’s Chief Economist. “Mortgage rates have not changed much recently, but economic growth and housing affordability continue to improve for homebuyers as they shop for homes in today’s market.”
The most recently measured FRM is up from last week, when it averaged 6.43%. In July 2025, around this same time, the 30-year FRM averaged 6.72%. The 15-year FRM averaged 5.82%, up from the previous week when it averaged 5.79%. A year ago at this time, the 15-year FRM averaged 5.86%.
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Single-story home starts increase in 2025
According to the recent release of the Census Bureau’s Survey of Construction, while the gap between one-story and two-or-more-story shares has been relatively stable since 2021, 2025 saw a slight decrease in two-or-more-story starts. Two-or-more story starts dropped in 2025 to 51.4% from 52.2% in 2024.
Meanwhile, the share of new homes with one story rose from 47.5% to 48.6%. Despite the decline, more than half of new homes built nationally in 2025 were two or more stories, though this share varied significantly across the nation.
New homes started in the Midwest and the South generally favored single-story homes, while the Northeast and the West had higher shares of two or more stories.
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Mortgage rates average 6.43%
Freddie Mac released the results of its Primary Mortgage Market Survey on July 2, 2026, showing the 30-year fixed-rate mortgage (FRM) averaged 6.43%.
“The 30-year fixed-rate mortgage eased slightly this week, averaging 6.43%,” said Sam Khater, Freddie Mac’s Chief Economist. “With rates at a seven-week low and purchase demand continuing to edge higher, it’s an encouraging sign as prospective homebuyers respond to modest improvements in affordability.”
As of July 2, 2026, the FRM decreased from the week before, when it averaged 6.49%. A year ago at this time, the 30-year FRM averaged 6.67%. Meanwhile, the 15-year FRM averaged 5.79%, down from when it averaged 5.84%. A year ago at this time, the 15-year FRM averaged 5.80%.
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ASID recognizes next generation of design innovators
The American Society of Interior Designers (ASID) announced its 2026 Ones to Watch Award, a recognition for early-career interior design leaders. The program aims to celebrate individuals advancing the future of the built environment through design excellence, research, education, advocacy, volunteer leadership and service.
As the Ones to Watch program enters its tenth year, the award is presented across two categories: award winners and award winners & scholars. The award winners & scholars receive scholarship support to participate in a two-year leadership program.
“Interior design continues to evolve in response to changing technologies, societal needs and client expectations, and the future of our profession depends on leaders who are prepared to meet those challenges with creativity, curiosity and purpose,” said Khoi Vo, president and chief executive officer, ASID. “This year’s Ones to Watch recipients represent the breadth of talent, innovation and leadership shaping our industry. Their accomplishments demonstrate the impact emerging professionals are making across every sector of design and ASID is proud to recognize and support their continued growth.”
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Everyday Experience: The New Measure of Luxury Design
Luxury design has traditionally centered on a home’s architecture, finishes and craftsmanship. Today, builders and developers are learning the power of pairing those elements with a greater understanding of how homes support the everyday living experience.
Recent research suggests luxury buyers are investing differently now than they have in the past. Coldwell Banker Global Luxury’s 2026 Trend Report identifies “nest investing” as one of the year’s defining trends, with affluent buyers increasingly prioritizing architectural quality, outdoor living, personalization and long-term livability as they invest more intentionally in the places they call home. Those priorities are influencing how builders and designers approach the next generation of luxury communities.
These considerations are reflected in communities like Lakeview Ridge, a new gated community by Tri Pointe Homes in Lake Las Vegas. Designed in collaboration with design expert, Emmy-winning TV host and author Bobby Berk, the community demonstrates how architecture, interiors and landscape can create homes that respond to both their surroundings and modern lifestyles. The community features 53 residences ranging from approximately 2,579 to 3,991 square feet, with each homesite positioned to take advantage of the lake backdrop, mountain vistas and the surrounding desert landscape.
“Your surroundings affect every aspect of your life, including your physical and mental well-being,” Berk said during an event unveiling the model homes. “My passion is creating spaces that are designed and organized in a way that nourishes one’s spirit.”

Tri Pointe Homes created open-concept gathering spaces at Lakeview Ridge to support flexibility,
entertaining and comfortable living for evolving lifestyles.Outdoor living is one trend that’s shifted from an amenity to an essential part of the home. Rather than existing separately from daily life, courtyards, covered patios and outdoor gathering spaces are designed as natural extensions of kitchens, great rooms and dining areas to better support entertaining, relaxation and daily routines.
The National Association of Home Builders found that builders are adding more usable living space through porches and patios, with 68% of new homes incorporating porches and 64% incorporating patios. Houzz likewise identified outdoor living areas as a major home design trend, noting that covered porches are beginning to rival interior living rooms. With advanced performance fabrics and design centered around comfort, many porches now include elements like sofas and chairs, rugs, pillows, TVs, fireplaces and climate-control features.

Tri Pointe Homes leveraged natural light, soft materials and layered textures to create comfortable bedrooms at Lakeview Ridge inspired by the tranquil character of Lake Las Vegas. Communities like Lakeview Ridge see outdoor living as a key focal point. Gated courtyards welcome residents before they even enter the home, expansive walls of glass frame the natural surroundings and covered outdoor living areas encourage a seamless transition between interior and exterior spaces. Rather than separating homes from their environments, the architecture is intended to strengthen that connection as part of the daily living experience.
Connection to place is established indoors as well. At Lakeview Ridge, rather than applying a single design aesthetic across every home, Berk created three distinct interior collections inspired by the character of Lake Las Vegas. “Japandi Noir” blends mid-century modern influence with the quiet restraint of Japandi design, while “Luxe Waterside Retreat” channels a modern lake house sensibility through sun-faded neutrals, sage green, muted blue and textural materials. “Espresso Elegance” offers a moodier expression of luxury with darker woods, paneled walls and rich, tactile finishes.

Large sliding doors enhance the indoor-outdoor experience at Lakeview Ridge, furthering Tri Pointe’s
intentional design strategy of blending interiors with the home & natural setting.Together, Berk’s three collections showcase how regional inspiration can feel sophisticated rather than literal. The lake, desert and mountain setting informs the palette and materials, while each collection offers its own personality through comfort, livability and timeless design.
Personalization also continues to shape expectations within the luxury market. Buyers enjoy homes that feel curated before move-in, with opportunities to tailor finishes and design choices without starting from scratch. Lakeview Ridge provides personalization experiences through The BB Edit, Bobby Berk’s set of 10 unique collections designed exclusively for Tri Pointe Homes, along with the builder’s Design Studio and online Style Finder, which help homebuyers identify selections that align with their individual tastes.

Private outdoor spaces at Lakeview Ridge elevate the luxury appeal, extending Tri Pointe’s premium
living experience beyond the home’s interior.For builders and developers, the approach to luxury is becoming more well-rounded and centered on the entire living experience. Luxury buyers are looking beyond premium finishes alone, placing greater value on the ways architecture, interiors and landscape work together to create homes that feel intuitive, adaptable and connected to the people who live in them.
Communities like Lakeview Ridge illustrate how thoughtful design can elevate everyday living, not simply through tangible materials or amenities, but by creating spaces that foster connection to others, nature and place. It’s an approach that suggests the future of luxury won’t simply be measured by what a home includes, but by how intentionally it supports the people who live there.
Photos Courtesy of Damian Tsutsumida
By Christine Rombouts. She is the senior contributing editor at Builder and Developer.
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Meghan Billings Builds with Purpose
Meghan Billings’ interest in residential construction came unexpectedly. When she set out to build her custom home, her contractor fell ill. Instead of stalling the project, Meghan stepped in. As a mom with young kids, she remembers her unconventional office for the project: her local Chick-fil-A in the corner, on her laptop, watching her kids play. What began as a necessity to save her own project, coordinating trades, managing timelines and solving problems in real time, became a genuine interest.
An Unexpected Start
The firsthand experience of building her home was more rewarding than she ever imagined. She loved the thrill of the tangible process of building and saw an opportunity to bring a more intentional, client-focused approach to the process.
“From the beginning, my goal has been to not only build high-end homes, but to create an experience where clients feel informed, confident and supported every step of the way,” said Billings.
Seven years later, Meg & Co. Designer Homes, the company Billings founded and serves as the general contractor, is known for its immaculate craftsmanship for luxury custom homes in Idaho, particularly the high-demand Twin Falls neighborhoods.
Billings herself is a Master Builder in Idaho and was a speaker at one of the largest industry conventions in residential construction, the International Builders’ Show.
Leading from Within
Billings’ entryway into the industry led her to learn a lot in a short period of time. This was not a setback in any way, she noted, if everyone began when they “felt ready,” the time may never come.
“You don’t have to know everything on day one, but you do need to be willing to learn and step into situations that feel uncomfortable,” said Billings.
Despite her resilience and confidence, there were still moments on a job site or meeting when people assumed she was in a different role. At times, she admitted that felt discouraging.
“However, I’ve found that those assumptions tend to fade quickly once you demonstrate knowledge, preparation and leadership,” said Billings. “The industry is evolving, but there is still work to be done in increasing visibility for women in leadership roles.”
This gave her a feeling of purpose to grow her network of women in the industry. She took on leadership roles serving on the Board of Trustees for Professional Women in Building (PWB) and co-founded the Twin Falls PWB chapter.
Billings advises other women to look for mentorship and community in either formal organizations or peer groups.
Custom Charm
Two of her custom home projects exemplify her dedication, distinct style and excellence in homebuilding.
The Charles sits in North East Twin Falls, Idaho, with four-bedrooms and six-bathrooms over 4,591 square feet. The exterior is delicately designed with an arched brick entryway and an eye-catching white oak door. The thoughtfully crafted color palette of the exterior extends inside the home with the warm hues of white oak, marble and soft painted millwork. Billings commented that the repetition of architectural details, such as the arched openings and tailored millwork, adds continuous charming character throughout the home.
The Clifford is 6,234 square feet with five-bedrooms and five-bathrooms. The traditional, yet timeless, facade pairs excellently with its natural stone exterior and delicate design details of copper gas-powered lanterns. Balancing the natural exteriors are three chimneys, each finished with custom caps. The landscape design furthers the property’s welcoming aesthetic with serene wildflowers The interiors of the Clifford further elevates the project’s appeal with coffered ceilings, hand-glazed tile touches and a stunning two-story stone fireplace.
Secret to Success
Billings cites her success to her skills of curiosity, resilience and a willingness to learn quickly. However, what makes every project of hers outstanding is her strong communication and relationship-building skills. For her projects, the Meg & Co. team works with a strong network of architects, engineers and interior design consultants. She notes that many of the challenges in construction come down to misunderstandings, leading her team with a proactive vision that is key to completing complex custom home projects.
“Consistency and integrity, doing what you say you will do, have helped build trust with clients and trade partners, which is everything in this industry,” added Billings. Her success is built upon excellence in the industry and a clear purpose to build better, physically in her homes and the community as a whole.
By Sofia Feeney. She is the Editor at Builder and Developer and can be reached at sofia@builder.media.
This story is also featured in B&D July, read the print version.
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B&D Interview: Heather Laminack, NAHB PWB Chair
In the July issue of Builder and Developer, Laminack discusses her and NAHB’s efforts to expand the involvement of women in the…
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Meghan Billings Builds with Purpose
Meghan Billings’ interest in residential construction came unexpectedly. When she set out to build her custom home, her contractor fell ill. Instead of stalling the project, Meghan stepped in. As a mom with young kids, she remembers her unconventional office for the project: her local Chick-fil-A in the corner, on her laptop, watching her kids play. What began as a necessity to save her own project, coordinating trades, managing timelines and solving problems in real time, became a genuine interest.
An Unexpected Start
The firsthand experience of building her home was more rewarding than she ever imagined. She loved the thrill of the tangible process of building and saw an opportunity to bring a more intentional, client-focused approach to the process.
“From the beginning, my goal has been to not only build high-end homes, but to create an experience where clients feel informed, confident and supported every step of the way,” said Billings.
Seven years later, Meg & Co. Designer Homes, the company Billings founded and serves as the general contractor, is known for its immaculate craftsmanship for luxury custom homes in Idaho, particularly the high-demand Twin Falls neighborhoods.
Billings herself is a Master Builder in Idaho and was a speaker at one of the largest industry conventions in residential construction, the International Builders’ Show.
Leading from Within
Billings’ entryway into the industry led her to learn a lot in a short period of time. This was not a setback in any way, she noted, if everyone began when they “felt ready,” the time may never come.
“You don’t have to know everything on day one, but you do need to be willing to learn and step into situations that feel uncomfortable,” said Billings.
Despite her resilience and confidence, there were still moments on a job site or meeting when people assumed she was in a different role. At times, she admitted that felt discouraging.
“However, I’ve found that those assumptions tend to fade quickly once you demonstrate knowledge, preparation and leadership,” said Billings. “The industry is evolving, but there is still work to be done in increasing visibility for women in leadership roles.”
This gave her a feeling of purpose to grow her network of women in the industry. She took on leadership roles serving on the Board of Trustees for Professional Women in Building (PWB) and co-founded the Twin Falls PWB chapter.
Billings advises other women to look for mentorship and community in either formal organizations or peer groups.
Custom Charm
Two of her custom home projects exemplify her dedication, distinct style and excellence in homebuilding.
The Charles sits in North East Twin Falls, Idaho, with four-bedrooms and six-bathrooms over 4,591 square feet. The exterior is delicately designed with an arched brick entryway and an eye-catching white oak door. The thoughtfully crafted color palette of the exterior extends inside the home with the warm hues of white oak, marble and soft painted millwork. Billings commented that the repetition of architectural details, such as the arched openings and tailored millwork, adds continuous charming character throughout the home.
The Clifford is 6,234 square feet with five-bedrooms and five-bathrooms. The traditional, yet timeless, facade pairs excellently with its natural stone exterior and delicate design details of copper gas-powered lanterns. Balancing the natural exteriors are three chimneys, each finished with custom caps. The landscape design furthers the property’s welcoming aesthetic with serene wildflowers The interiors of the Clifford further elevates the project’s appeal with coffered ceilings, hand-glazed tile touches and a stunning two-story stone fireplace.
Secret to Success
Billings cites her success to her skills of curiosity, resilience and a willingness to learn quickly. However, what makes every project of hers outstanding is her strong communication and relationship-building skills. For her projects, the Meg & Co. team works with a strong network of architects, engineers and interior design consultants. She notes that many of the challenges in construction come down to misunderstandings, leading her team with a proactive vision that is key to completing complex custom home projects.
“Consistency and integrity, doing what you say you will do, have helped build trust with clients and trade partners, which is everything in this industry,” added Billings. Her success is built upon excellence in the industry and a clear purpose to build better, physically in her homes and the community as a whole.
By Sofia Feeney. She is the Editor at Builder and Developer and can be reached at sofia@builder.media.
This story is also featured in B&D July, read the print version.
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Meghan Billings Builds with Purpose
Meghan Billings’ interest in residential construction came unexpectedly. When she set out to build her custom home, her contractor fell ill. Instead…
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Alaska modernizes its legislation on interior designers
Alaska passed House Bill (HB) 314, to institute a protected title and regulation for qualified interior designers. The bill also creates a registration pathway for formal recognition through the Board of Architects, Engineers and Land Surveyors.
The legislation was heavily supported by the American Society of Interior Designers and its Consortium for Interior Design.
Alaska is now the 31st state to enact reasonable regulation of the profession, following Idaho in March.
“Today’s action marks an important milestone for Alaska and for the future of the design profession,” said Khoi Vo, president and chief executive officer, ASID. “HB 314 recognizes the education, experience and examination standards that qualified interior designers meet and ensures they can contribute more fully to the design and construction process. This legislation supports public safety, strengthens professional practice and creates new opportunities to serve communities across Alaska.”
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First America Homes launches new Austin division, continuing texas expansion
First America Homes, one of Texas’s fastest-growing homebuilders, announced its expansion across Texas with a new Austin division. The builder is the homebuilding division of Texas real estate developer The Signorelli Company and currently operates in 12 active communities in the San Antonio area.
This move follows First America Homes’ recent expansion into the Dallas–Fort Worth market, with homesites expected to open in July 2026.
“Central Texas continues to benefit from strong market fundamentals and sustained population growth,” said Danny Signorelli, founder and CEO of The Signorelli Company. “That momentum creates tremendous opportunities for expansion as we bring more quality homes and exceptional living experiences to families across the region. With the financial strength, development expertise and long-term vision to execute, we’re investing strategically in new communities and creating lasting value for homeowners while strengthening our footprint across Texas.”
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Breaking Barriers and Building Better
Announced on May 31, 2026, Berkshire Hathaway will acquire homebuilding giant Taylor Morrison for $8.5 billion. The all-cash transaction values Taylor Morrison…
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