The Current Market Share of Modular Homes
Non-site built single-family homes, including modular and panelized, account for 3% of all single-family home construction in 2024. The trend of non-site built homes is on a steady decline, as it has been since 2008. This is according to an analysis from NAHB and completion data from the Census Bureau Survey of Construction data.
While the 3% margin appears meager, it is important to note that the definition of off-site construction from the Census is narrow and the market has potential for expansion. This is shown in the Midwest and the Northeast saw 8,000 (7%) and 3,000 (5%) respectively of non-site built single-family homes. Yet the South remains the leading region numerically with 13,000 homes built with this method.
“While the Census-measured market share is small, there exists potential for expansion. This 3% market share for 2024 represents a decline from years prior to the Great Recession. In 1998, 7% of single-family completions were modular (4%) or panelized (3%). This marked the largest share for the 1992-2024 period.” said Danushka Nanayakkara-Skillington, NAHB Assistant Vice President for Forecasting and Analysis.
