AI can find you a house, but can it guide you home?
Unlike one-click shopping, purchasing a home still involves complex paperwork, waiting periods and uncertainty, which leaves many buyers feeling overwhelmed. While technology has sped up parts of the journey, from instant listings to quick loan approvals, speed without guidance often creates confusion. Cotality’s Anand Srinivasan explains that buyers don’t just want faster service; they want confidence, comfort and transparency. Human expertise is still essential to provide clarity, build trust and deliver information at the right time, especially since different generations define “comfort” in different ways.
The conversation also explores the role of AI and digital tools in reshaping expectations. Younger buyers, like Gen Z, lean heavily on technology but still seek human reassurance, while older generations prefer consistency and trusted relationships. Across all groups, the key to a smoother experience is aligning technology with professional guidance to provide both efficiency and confidence. Looking ahead, Srinivasan predicts AI will play a growing role in supporting buyers, but people will remain at the center of the process because of the emotional and financial weight of buying a home. The future, he says, lies in blending speed, timing and trust to give buyers the comfort they need to move forward with confidence.
