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How to Maximize Profits Using Digital Media

“Today’s home buyer journey includes more digital engagement than ever before,” said Greg Bray, owner of Blue Tangerine. “Your website is the hub of that interaction. It provides a first impression to new prospective buyers and is the key research and sales tool for those who are further along in their buying process.”

According to the National Association of Home Builders (NAHB), diving deeper into the subject, Bray will lead an online course called “Website Best Practices for Maximum Lead Generation” on Nov. 28.

The course will explain the whys and hows of key topics such as search engine optimization, paid search, geofencing, social media activities, and utilizing third-party listing website to guide participant in effectively deciding how to allocate their marketing resources.

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