Latest edition of NAHB social media guide helps businesses grow
Carol Morgan’s “Social Media Marketing for Your Business, Second Edition,” published by BuilderBooks, offers a strategic guide for businesses aiming to enhance their social media presence. Morgan emphasizes the importance of a cohesive content plan aligned with clear goals to boost website traffic and engagement. The book also provides insights into setting measurable online objectives and managing online reputation to establish authority in the industry. With over two decades of experience, Morgan brings practical strategies to help businesses transition from merely maintaining social media accounts to leveraging them effectively for long-term success.
