The Importance of Relationships: Advice from an Award-Winning Sales and Marketing Pro

Jeff Shore, the founder of Shore Consulting, a new home sales training company based in Auburn, Calif., with over 35 years of experience in the home sales and marketing industry, was honored as the NAHB Sales & Marketing Professional of the Year at The Nationals during this year’s International Builders’ Show in Las Vegas.

According to the NAHB, Shore shares his thoughts on winning the award, trends he’s seeing in the home sales and marketing industry, why relationship-building and more below.

What was the first thing that came to mind when you found out you were named NAHB Sales & Marketing Professional of the Year?

When my name was announced at The Nationals, the first thing that came to my mind was all of the people that I’ve been blessed to work with and for over the last 35 years in this business. We live in a relationship business. The relationships that I’ve formed over the years are priceless. 

The win wasn’t as much about contributions that I have made, but rather, about the years of collaboration with some very talented and wonderful people, especially those on the Shore Consulting team. I like to think that we all went up on the stage together. 

Throughout your career, what role has relationship building played in your success?

We sometimes think that we’re in the home building business. We’re not. We’re in the relationship-building business. We can apply that to our relationship with our customers. But where it really comes into focus is the relationship with our peers, our partners — even our competitors. 

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