A Holistic Approach to Building
Over the past 20 years, True Homes has grown to be a driving force in the Carolinas’ housing market. In times where the market sways, their focus is their core purpose: to provide people the opportunity for more life. Since their founding in 2006, the evolution of True Homes balances business strategy with what is best for their community.
Intentional investments
In the past year, True Homes surpassed 2,200 annual housing starts and expanded their lot pipeline to over 19,000 lots, ensuring long-term stability in a challenging market. They also enhanced their jobsite efficiencies through expansions of the Trade Efficiency Dashboard (TED). The new initiative improves build times, quality consistency and trade partner collaboration.
Integral to their people-first building philosophy of “the opportunity for more life,” True Homes expanded their affordable housing access. Their Doorway to Prosperity supports teachers, first responders, healthcare workers and nonprofit staff in achieving homeownership. This effort is grounded by The True Homes Foundation, investing in education, financial literacy, home repair, disaster recovery and affordable housing.
“Whether supporting essential workforce households or creating elevated lifestyle communities, our goal remains the same: to meet buyers wherever they are in their homeownership journey and provide them with the opportunity for more life,” said Scott Wentz, President of True Homes.
The True Homes Foundation is recognized for their lasting impact and efforts and received the NAHB Gold Award for Community Outreach in 2025.
Empowering the future of homebuilding
True Homes’ commitment to cultivating the next generation of homebuilders is reflected by their investment in The Scott Wentz Scholarship and Builders Bridge.
The Scott Wentz Scholarship supports students pursuing careers in residential construction and land development, with a special focus on expanding opportunities, especially individuals who may not otherwise have the opportunity to enter the industry. Awarded annually, the scholarship recognizes individuals who demonstrate leadership potential, a passion for the industry, and a desire to contribute to its future. In 2024 alone, True Homes awarded $100,000 in scholarships to students attending UNC Charlotte, Appalachian State University and North Carolina A&T University. Builders Bridge complements the scholarship program by offering hands-on experiences, mentorship and real career pathways for young adults. Participants receive on-the-job training, coaching, and mentorship, giving them both the personal and professional skills needed to launch a career in construction. “Builders Bridge is transforming the next generation of homebuilders by opening doors for young people who might never have seen a path into the industry,” said Jake Kennedy, Program Director of Builders Bridge.
The communities they build
True Homes aims to meet buyers at all ends of the spectrum, in tune with their versatile, purpose and people-centered approach. One of their active projects is in the master-planned community, Edgewater in Lancaster, S.C. Their entrance began in the mid-2010s and continually delivers to market demand. The community features an 18-hole championship golf course, a lakeside clubhouse, walking trails, a pool and abundant outdoor recreation options. This attracts families, move-up buyers and downsizers. A range of lot types, from lakefront parcels to golf-course frontage,supports their tiered pricing strategies. Edgewater offers homes from approximately 1,140 to 4,633 square feet across ranch, two-story and multi-generational layouts. One of their models, the Kensington floorplan is a stately, craftsman-inspired façade. Defined by its open-concept layout and options for flexibility, it was developed by True Homes’ in-house architectural and product development team. Interior design selections were curated by True Homes’ Design Studio consultants. Their selections include light-filled dining and gathering spaces, dedicated flex spaces and a spa-inspired bath. The area’s topography and natural grading required careful site engineering to preserve views and maintain walkability. The community balances style with affordability and offers a strong growth trajectory.
High performance design
True Homes prioritizes construction methods that enhance comfort, performance and long-term efficiency. Their homes in Edgewater are HERS-rated. Inside the home, high-performance insulation and advanced air sealing are utilized for a better building envelope. MI Low-E, double-pane windows are installed for energy savings and UV protection. Along with an energy-efficient HVAC system and water-saving plumbing fixtures there is LED lighting throughout the home. Additionally, True Homes uses durable, low-maintenance building materials that reduce waste and long-term environmental impact.
At the heart of the True Homes mission is to provide a holistic approach to building. This is accomplished through their prioritization of philanthropy, attainable living and energy efficiency.
By Sofia Feeney. Sofia is the Editor at Builder and Developer and she can be reached at sofia@builder.media.
This feature also appears in the January issue of Builder and Developer, read the print version here.
