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Industry Navigates Challenging Market

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consumers

So far, 2025 has proven challenging for the homebuilding industry, with sluggish sales, diminished buyer confidence and persistent affordability challenges, despite mortgage-rate buy-downs and other incentives. Builder sentiment has hit an 18-month low, with many builders cutting prices and facing uncertainty due to fluctuating tariffs and higher mortgage rates that are expected to remain elevated for the long term.

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