New data from John Burns Research and Consulting found that 34% of homeowners said that curb appeal played a significant role in home purchases. According to the New Homes Trends Institute, 15% said that lack of curb appeal was a deal-breaker.
Most potential buyers will not make it past the front yard. From the 1,240 U.S. homeowners who were surveyed in June 2026, buyers said they expect quality landscaping from builders. The report emphasized that most buyers want a lush backyard just as much as they want a beautiful home.
John Burns Research and Consulting’s monthly survey insights reports provide the latest findings on consumer behavior.
