For years, interior design leaned into clean, cool grays and sterile whites that were easy to style, but often left homes feeling cold and detached. Rather than staging spaces for resale, the industry noticed that homeowners want to invest in colors that activate the senses, honor natural materials and age gracefully over time.
As we look toward 2027, the paint industry is making a collective statement: bring personality back to the home. This reflects a broader shift across design, with buyers wanting more tailored features to their everyday lives.
Dunn Edwards
Dunn-Edwards launched French Press Coffee, a chocolatey brown with a rich plum undertone. The dimensional shade offers an easy complement to natural materials and an ode to craftsmanship.
The color represents the pendulum swinging towards moody and unique design choices.
“Largely, it’s a reaction to the years when gray and white dominated. Those palettes were clean and easy to sell, but many people found them cold and impersonal to live with,” said Lauren Hoferkamp, Color Marketing Manager at Dunn-Edwards to Builder and Developer.
“Now buyers and homeowners want warmth, and the entire supply chain is responding, from cabinetry and flooring to countertops and fixtures. For builders, warm neutrals offer a practical advantage too: they complement the natural wood, stone and warm-metal finishes buyers are asking for, and they show and photograph with a welcoming, lived-in quality that starker palettes often lack.”
Hoferkamp noted that the shade’s timelessness drove the selection.
I forecast this shade to be a chameleon across design, with welcome applications to exteriors, cabinetry or color-drenching a laundry room or home office.
Sherwin Williams
Sherwin-Williams’ Celery is a stark contrast to the organic warm neutrals across the industry. Selected by the Sherwin-Williams Trendsight Team, the shade brings an energetic pop to interiors.
“Celery was chosen as the 2027 Color of the Year because it reflects today’s priorities: wellness, balance and connection,” says Ashley Banbury, Color Marketing Manager at Sherwin-Williams.
“Homeowners and designers are increasingly prioritizing wellness at home, seeking soothing environments that support mental health and overall well-being.”
I can see this shade used to draw playfulness into a sitting room, bathroom, or personalized spaces such as a home gym or children’s play area.
Benjamin Moore
Benjamin Moore’s Color of the Year 2027 is Webster Green HC-130: a marriage of the traditional and contemporary. It’s an instant, not overpowering character blending well with rich woods, brass and natural materials.
“For 2027, our focus centred on the green colour family. When we looked across the past, present and future of colour trends, variations on green consistently demonstrated remarkable staying power,” said Andrea Magno, Vice President of Brand, Colour and Integrated Marketing, at Benjamin Moore.
“Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new.”
This shade could be easily adapted in grounding spaces, like a home office, entryway or living room.
C2 Paint
C2 Paint named Pueblo its 2027 Color of the Year. It’s a warm, multifaceted hue of earth, rose and brown.
The shade serves as an anchor for the brand’s “Rural Renaissance” palette, evoking natural materials, craftsmanship, gardening, and cooking.
“For several years, the conversation around home and design has centered on calm, comfort and restoration,” said Philippa Radon, Interior Designer and C2 Paint Color Specialist.
“For 2027, we began asking a different question: What comes next? After a period of looking inward, we’re seeing a renewed desire to engage with the world around us—to create, gather, explore and reconnect with the experiences that make us feel alive.
The shade is noted to change with light, season and weather; the perfect use of it would be on cabinetry, utility rooms or closets.
