View the building envelope episode from the ABC Web Series





Masco Contractor Services has a longstanding history as one of Southern California’s leading insulation installers dating back 48 years. Known mostly for their various insulation applications including fiberglass, spray foam and cellulose, Masco Contractor services also provides additional products and home improvement services such as gutters, garage doors, fireplaces, shelving and storage systems, shower enclosures, bathroom hardware and vanity mirrors. www.mascocs.com

PetersenDean has installed top-quality products for residential and commercial customers since 1984. Our trucks are just as likely to be seen outside any cities biggest construction project, as they are to be seen in front of your neighbor’s home. PetersenDean’s commitment to quality, safety and our customers has made us the roofing company of choice for the country’s top homebuilders. www.petersendean.com

The Tapco Group is recognized as a premier provider of innovative interior and exterior building products, specializing in the manufacturing of roofing, siding, shutters, tool systems, egress systems and siding components. www.thetapcogroup.com


Atlas EPS specializes in the development and manufacture of HFC- and HCFC-free Expanded Polystyrene (EPS) insulation for construction, packaging and OEM products. Atlas EPS is a division of Atlas Roofing Corporation, a well-established manufacturer of roofing, sheathing and insulation products. www.atlaseps.com

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Featured Article

Pardee Provides Green for San Diego


The new Alta Del Mar community in SoCal offers a luxurious twist to eco-friendly options.

By Scott McCourtney


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Features from our current issue!

Aragon Sets the Standard for Townhomes


As the housing market heats up, MBK is one of many builders to meet the market demands with their new community.

By Scott McCourtney


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Multifamily to the Power of Six


The Related Group showcases its brand-new six story affordable housing development with five more in the works in Tampa, Florida.

By Candice Chandler


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Technology with a Touch of Luxury


The Broadstone Icis multifamily development is quickly finding tenants, and their designs are sure to be the cause.

By Scott McCourtney


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High Flying in Chicago


A new Illinois high-rise provides affordability in the bustling city while tucking renters away in modern designs.

By Genevieve Anton


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KTGY Continues Innovation by Design


Wayne Gretzky’s words of wisdom inspire an R&D development article that keeps KTGY ahead of the homebuilding game.

By Anne Monaghan


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Wisteria Woos Potential Homebuyers


The San Gabriel Valley just got a lot more luxurious with the new master planned community by Christopher Homes, partned with Brookfield Homes.

By Candice Chandler


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ABC Green Home 2.0 Project Leads the Pack on Net-Zero


After great success with the first installment of the ABC Green Home, we are pleased to give you ABC Green Home 2.0.

By Candice Chandler


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Department: Editorial Column

Mid-Year Market Forecast

The market uplift is a great sign for business, and now builders need to start developments fast as consumer’s demands heighten.

By Scott McCourtney

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Department: Finance

Economics 101: What the Stats Mean for Homebuilding

Is the positive market uplift a bubble, or does it have the potential to do more good for builders than expected?

By Christopher Thornberg

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Financing Construction Costs

The demand for construction has reflected the promising market, and equity is now more prevalent to finance land deals.

By Tom Farrell

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Investing in Homebuilding

Private equity deals in housing opportunities have seen some major action, and its important to realize that investing carries on past the project.

By Tony Avila

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Spanning the 19th, 20th, and 21st Centuries, and Counting

First American Title Company adds techy-tools to their already impressive client relationship.

By Candice Chandler

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An Economic Outlook

What’s the real deal with the current economic status?

By Mark Schniepp

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Department: Land

Manny Talks Multifamily

With summer nearly here, what does multifamily developments offer potential renters?

By Manny Gonzalez

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Getting Back to Business at the Great Park

Much-needed development is breaking the famous ex-Marine base’s surface, finally.

By Emile Haddad

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Urban Planning for the New Generation

New Urbanism plants its seeds in the minds of builders aiming to attract a whole new generation of buyers.

By Sarah A. Lewis

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The Core of Land

As momentum grows, will creditworthiness constrict the home sellers during the market uplift?

By Dr. Mark Fleming

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The Science of Land and Lots

Make educated land and lot decisions when planning a development with the future in mind.

By Greg Vogel

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Department: Sales & Marketing

Sales and Buying: Getting it Right

What you need to know to be a success in sales and buying in today’s housing market.

By Mike Moore

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Embracing the Digital Era

Marketing your product has now developed into a digital endeavor, and here are some tips about how to blog best for your business.

By John Gumas

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Up to Speed on Marketing

Let the recession guide you to a better marketing method while dealing with incentive driven buys.

By Elliot Light

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Personalize Your Pitch

Enhance your sales process, making it Better by Design.

By Jay Moss

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Maximizing Your Market Potential

Ride out the high tide of the current market by providing customers with value clarity and converting highmargin leads.

By Amy O’Connor

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The Bargain of Buying a Home

Rentals as well as new homes have the potential to promote profit while remaining valuable in today’s economy.

By Adam Artunian

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Recruiting Right

Your team is a fundamental assest when it comes to business, and making smart hiring choices will give you noticeable sales results.

By Stephanie Pearson

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Coaching Sales will Enhance Profits

Why coaching your sales professionals will beef up your boss status while simultaneously producing profits.

By Jason Forrest

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